Month Archives: December 2024

Saab’s ambitious foray into the U.S. was a daring gamble that left lessons for the industry—and an enduring legacy for enthusiasts.
SAAB Reviews

Saab’s Bold Gamble in America: How a Visionary Brand Met Its Biggest Challenge

Saab’s venture into the U.S. market was a bold experiment in blending innovation with individuality. Yet, as Kyle Francis—a seasoned automotive journalist and proud Saab 9-3 owner—analyzes in his recent CarBuzz article, the brand’s unique approach faced insurmountable challenges. From marketing missteps to the compromises of the GM era, Saab’s journey offers a fascinating study of ambition clashing with market realities. In this article, we reflect on Francis’s insights, adding our own perspective from years of Saab coverage.

Inside Saab’s Trollhättan factory: iconic presses and industrial equipment now up for global sale as NEVS navigates its final chapter.
SAAB News

Saab’s Trollhättan Factory: The Final Chapter Unfolds

The dismantling of Saab’s iconic Trollhättan factory marks the end of an era in Swedish automotive history. As NEVS lays off its remaining workforce and puts industrial equipment up for sale, the fate of its innovative Emily GT and PONS projects hangs in the balance. This is a story of resilience, loss, and the enduring spirit of Saab.

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