Year Archives: 2025

Marcus’ recently discovered Saab Brand Book audiobook: An unprecedented glimpse into Saab’s secretive strategy and unwavering commitment to automotive individualism.
SAAB News

Inside Saab’s Secret Brand Book: The Blueprint of Automotive Individualism

The Saab Brand Book was more than a marketing playbook—it was a philosophical blueprint guiding every aspect of the company, from design and engineering to customer experience. It defined Saab as an alternative premium brand, one that catered to independent thinkers who valued authenticity over status symbols. Saab wasn’t merely building cars; it was crafting statements of individuality. Progressive design, driver-focused performance, and emotional functionality weren’t just product features; they were the foundation of a brand that dared to be different.

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