Month Archives: March 2025

Marcus’ recently discovered Saab Brand Book audiobook: An unprecedented glimpse into Saab’s secretive strategy and unwavering commitment to automotive individualism.
SAAB News

Inside Saab’s Secret Brand Book: The Blueprint of Automotive Individualism

The Saab Brand Book was more than a marketing playbook—it was a philosophical blueprint guiding every aspect of the company, from design and engineering to customer experience. It defined Saab as an alternative premium brand, one that catered to independent thinkers who valued authenticity over status symbols. Saab wasn’t merely building cars; it was crafting statements of individuality. Progressive design, driver-focused performance, and emotional functionality weren’t just product features; they were the foundation of a brand that dared to be different.

OEM-quality Saab 9-3 rear subframe is finally back—built to last, unlike aftermarket alternatives.
SAAB News

New Hope for Saab 9-3 Owners: OEM Rear Subframe Now Available from Maptun

For Saab 9-3 owners struggling with rear subframe rust, a long-awaited solution has arrived. Maptun Parts has introduced a true OEM-spec rear subframe, engineered to factory standards with original Saab OE bushings, ensuring perfect fitment and durability. This is a game-changer for Saab enthusiasts in harsh winter climates, where road salt has caused countless subframe failures. But that’s not all—Maptun is also preparing for the future with its new Optimization Center, a cutting-edge facility designed to enhance Saab performance, manufacturing, and restoration. With these developments, keeping Saabs on the road just got a whole lot easier.

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