SAAB Advertising

Reimagining SAAB

Saab / NEVS 9-3eSaab / NEVS 9-3e

Very interesting Saab video… In fact, this is obviously a student project in the field of advertising, branding and video editing.

As you can see,  thi video connects Saab’s heritage and potential future of Saab (Saab 9-3e – Saab 93e), now it is the future that brings NEVS. This amateurish video is made up of various promo materials, but it is very well mixed.

However, although a future car from Trollhättan will not carry a SAAB label, but one thing will be true (what the video says): “Designed in Sweden. Built for China / Simply Electric

Continue reading after the ad

Goran Aničić
the authorGoran Aničić
For over 15 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

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