Saab 9-3 Sportcombi in Funny Commercial for the Japanese insurance company

January 5, 2019Goran AničićNo commentSAAB 9-3 SAAB 9-3 SportCombi

Mitsui Sumitomo Insurance Group is a Japanese insurance company listed on the Nikkei 225. They made a funny and interesting advertisement for their services.

In their new commercial there is a Saab 9-3 Sportcombi, and in the advertising scenario they made a parallel with the new system VAR (Video Assistant Referee) – video technology to be implemented into football (soccer) in order to help referees. It is actually a team of three people who work together to review certain decisions made by the main referee by watching video replays of the relevant incidents.

In this case, a traffic accident occurred, the referee ran to the ground, and he then requested assistance from the VAR team…

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VAR is a only a system – its the interpretation of if which remains the problem – human referee decisions…

Tags:SAAB 9-3 SAAB 9-3 SportCombi

Goran AničićJanuary 5, 2019

the authorGoran Aničić

For over 15 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.