SAAB Advertising

Have you been a good boy this year?

The Art of Camouflage and Saab 9-5

The end of the year is coming, and the holidays are coming, it’s time for gifts, and the usual question is: Have you been a good boy this year? this is the question posed by “The Art of Camouflage” on the back of one of its previous advertising campaigns, using a beautiful Saab 9-5ng.

By the way, “The Art of Camouflage” – it’s a company that designs and creates an exclusive line of shirts and fashionable accessories for self-conscious men. Camouflage focuses on business- and casual shirts, along with sevenfold ties, belts, shoes and other accessories. Because of all of the above, it is no wonder that they chose the very elegant Saab 9-5 for promotional purposes as part of their promotional campaign.

Dutch shirt maker reveals identity of mysterious falconer. The Art of Camouflage mystery shopper driving a Saab 9-5NG and using an Ohoe to remain incognito.

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It also features the Saab 9-5 quite prominently. If you’re in Holland, then go buy some shirts, or owls, at the Art of Camouflage to say thanks.

Idea and Production: T. Baldus (The Art of Camouflage)
Camera: Olaf Hartong
Editing: Olaf Hartong, T. Baldus

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Goran Aničić
the authorGoran Aničić
For over 15 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

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