The world of automobiles is filled with brands that have come and gone, but few have left as indelible a mark as Saab. Known for its unconventional approach and unique blend of performance and practicality, Saab remains a beloved name among car enthusiasts.
Andrew Frankel, a renowned automotive journalist with a career spanning decades, recently reflected on this iconic brand in his article “Saab: a brand with true character,” published by Goodwood Road & Racing. As a Saab enthusiasts, we found Frankel’s insights both nostalgic and thought-provoking. His perspective offers a deep dive into what made Saab special and why its absence is still felt today.
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The Essence of Saab: A Brand Like No Other
In his article, Frankel begins by pondering what comes to mind when one hears the word ‘Saab.’ For many, it might be images of aircraft, a nod to the brand’s aeronautical roots, or perhaps memories of rally legend Erik Carlsson.
But for Frankel, Saab represents a mix of memories that are both professional and personal. He recalls a time when Saab was no longer under GM’s control, a period marked by lavish press events despite the company’s financial struggles. This juxtaposition of opulence and imminent collapse highlights the unique character of Saab— a brand that dared to be different, even in its final days.
Saab was never just another car manufacturer. It was a brand that embodied a spirit of innovation and individuality. Frankel’s reflections remind us of Saab’s commitment to front-wheel drive, turbocharged engines, and a design philosophy that prioritized function over form. These were cars for those who valued practicality and engineering ingenuity over the flashiness of a typical luxury vehicle. Saab owners were often seen as thinkers, individuals who appreciated the brand’s quirkiness and didn’t feel the need to conform to automotive trends.
Frankel’s Early Encounters with Saab: A Mixture of Admiration and Confusion
Frankel candidly admits that he never fully “got” Saabs during his early encounters with the brand. He recounts an experience with a 900 Turbo at the Millbrook Proving Ground in 1989, where an attempt to extract performance figures ended in frustration due to the car’s stubborn gearshift. Despite his initial struggles, this experience highlights the quirks that made Saab cars unique.
The brand’s devotion to front-wheel drive and turbocharged four-cylinder engines was perplexing to those accustomed to the rear-wheel-drive, straight-six engines offered by brands like BMW. Yet, it was this very stubbornness that endeared Saab to a niche group of enthusiasts who appreciated its unorthodox approach.
Frankel’s reflections on his early experiences with Saab are a reminder of the brand’s commitment to doing things differently. While other manufacturers were focused on creating cars that appealed to the masses, Saab remained true to its core principles, even if it meant alienating some potential buyers. This commitment to individuality is what made Saab a brand with true character, and it’s something that is sorely missed in today’s automotive landscape.
The Talladega Stunt: A Testament to Saab’s Engineering Prowess
One of the most memorable moments in Frankel’s career was his participation in the Talladega stunt, where Saab decided to drive a 900 Turbo around the Talladega Super Speedway for a week, flat out. This stunt was not just a marketing gimmick; it was a testament to Saab’s engineering prowess. The cars used were completely standard, selected at random by FIA officials, and yet they managed to break dozens of class records. Frankel himself contributed to this achievement, and his name is still attached to some of those records today.
The Talladega stunt “The Long Run” is a perfect example of Saab’s commitment to pushing the boundaries of what was possible with their cars. While other manufacturers might have shied away from such a risky endeavor, Saab embraced the challenge. This willingness to take risks and push the limits of their vehicles is what set Saab apart from the competition. It’s a reminder that Saab was a brand that wasn’t afraid to be bold and daring, even in the face of adversity.
Saab’s Legacy: A Brand with True Character
Frankel concludes his article by reflecting on Saab’s legacy. He acknowledges that while he doesn’t particularly miss having Saabs as part of his regular working life, he does miss the character they brought to the automotive world. Saab was a brand that knew what it was and who it was for, and it remained true to those principles until the end. In an industry that often prioritizes profit over passion, Saab was a breath of fresh air. Its commitment to innovation, individuality, and practicality made it a brand with true character, and it’s something that is sorely missed today.
For those of us who still hold Saab in high regard, Frankel’s article serves as a poignant reminder of what made the brand special. Saab may no longer be with us, but its legacy lives on in the memories of those who appreciated its unique approach to car manufacturing. As we look back on the history of Saab, it’s clear that this was a brand that left a lasting impact on the automotive world. And while we may never see a new Saab on the road again, the spirit of Saab—its commitment to doing things differently—continues to inspire us all.
The Future of Saab Enthusiasm: Keeping the Legacy Alive
As Saab enthusiasts, it’s our responsibility to keep the legacy of this iconic brand alive. Whether it’s through preserving classic Saab models, participating in Saab gatherings, or simply sharing our love for the brand with others, we can ensure that Saab’s unique character is never forgotten. Frankel’s article is a reminder that while Saab may be gone, its influence is still felt today. The brand’s commitment to individuality, innovation, and practicality is something that continues to resonate with car enthusiasts around the world.
In conclusion, Andrew Frankel’s reflection on Saab is a powerful reminder of what made this brand so special. Saab was never just another car manufacturer; it was a brand with true character. And while the automotive world may have moved on, those of us who appreciate Saab’s unique approach will continue to keep its legacy alive. After all, as Frankel so eloquently puts it, “Goodness knows we could do with a few more of those today.“
Statement that the car world has moved on is a joke, the goodies electric driven does not put it ahead. Like a horse SAAB is unique a stallion out striping the field.We know this others are blind. Happy days!
The SAAB life is a perpetual love affair.
Love my 2006 Saab 97-X
Hard to find mechanics and parts but will never part with the car.