NEVS Cars

NEVS Breaks Free: The Real Story Behind the Emily GT and EV Electra’s Gaza GT

NEVS Protects Saab's Legacy: The Real Story Behind the Emily GT and EV Electra's Gaza GT Controversy

EV Electra's controversial Gaza GT bears a striking resemblance to NEVS's Emily GT prototype, raising questions about the legitimacy of the rebranding.

The world of electric vehicles is known for innovation, partnerships, and sometimes, dramatic turns of events. One such case that has recently caught attention is the sudden and perplexing claim by EV Electra to launch the Gaza GT— a car strikingly “similar” to the NEVS Emily GT prototype.

This move comes after NEVS terminated all agreements with EV Electra, keeping hold of all intellectual property and technical data related to the Emily GT. This article dives into the heart of the controversy, exploring NEVS’s decision to sever ties, EV Electra’s puzzling announcement, and what this means for the future of both companies.

NEVS and the Emily GT: A Legacy of Innovation

The Emily GT was meant to be NEVS’s bold entry into the electric vehicle market, a flagship sedan embodying both innovation and a continuation of Saab’s legacy. NEVS, a Swedish electric car manufacturer with roots in the iconic Saab brand, set out to create a vehicle that would not only be sustainable but also carry forward the engineering excellence Saab was known for. The Emily GT was designed to represent the next generation of premium electric cars, boasting cutting-edge technology and a sleek design, deeply rooted in the tradition of Saab automobiles.

NEVS’s efforts in developing the Emily GT were highly anticipated, with promises of advanced battery technology, a range of up to 1000 kilometers, and performance attributes that would make it a competitive player in the EV market. But the journey wasn’t without challenges, and NEVS entered a partnership with the Lebanese firm EV Electra to further push the project forward— a partnership that, as it turns out, was not destined to succeed.

A Broken Partnership: NEVS Cancels the Deal with EV Electra

In late May 2024, NEVS announced the abrupt termination of its agreement with EV Electra, citing unfulfilled contractual obligations on EV Electra’s part. Nina Selander, the CEO of NEVS, made it clear that the partnership no longer served NEVS’s interests, and the deal was scrapped. As part of the separation, NEVS retained all technical data, hardware, intellectual property, and documentation related to the Emily GT and other projects, such as the PONS autonomous transport initiative.

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NEVS Emily GT: A glimpse into the future of Saab's electric revival, as negotiations unfold for this iconic legacy in the world of electric mobility.

This was a pivotal moment for NEVS, as it allowed the company to protect its work and the legacy it had built, ensuring that none of the technological advances behind the Emily GT would be handed over. NEVS’s decision to forge ahead independently came as both a reassurance to Saab and NEVS enthusiasts and a sign of the company’s confidence in its ability to deliver a top-tier electric sedan on its own terms.

EV Electra’s Gaza GT Announcement: A Curious Move

Despite the clear-cut separation, EV Electra made an unexpected announcement on September 6, 2024, unveiling its plans to release a sedan called the Gaza GT. The vehicle bears an uncanny resemblance to the Emily GT prototype, both in its design and purported technical capabilities. In the press release, EV Electra claimed that the Gaza GT would debut before the end of September, with a price point starting at $35,000, significantly undercutting many of its EV competitors. The announcement also promised an impressive range of 700 kilometers, the same figure touted by NEVS for the Emily GT.

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EV Electra’s website showcases the Gaza GT, using promotional material originally tied to NEVS's Emily GT prototype, but rebranded with their own logo.
EV Electra’s website showcases the Gaza GT, using promotional material originally tied to NEVS’s Emily GT prototype, but rebranded with their own logo.

What makes this announcement particularly strange is that EV Electra no longer has access to any of NEVS’s technical data or know-how. The Gaza GT appears to be little more than a rebranded version of the Emily GT, with EV Electra using images of the prototype from their time in collaboration with NEVS. No new technical specifications or unique design elements have been introduced, raising questions about the authenticity and viability of the Gaza GT.

NEVS’s Response: Setting the Record Straight

In light of EV Electra’s press release, NEVS was quick to respond. Nina Selander issued a statement affirming that EV Electra has no ownership of the Emily GT project and that all intellectual property, hardware, and technical details remain firmly in NEVS’s hands. Selander emphasized that while EV Electra may be using images of the Emily GT prototype, these are simply pictures, not the real car.

Nina Selander: “We understand that EV Electra uses images of the Emily GT in a different name. They don’t own anything of our project, so we have no connection at all with the car they call Gaza GT. Regardless of whether this picture is shown on their web site or not, it will never be more than a copy of an image. No technical data, IP, hardware etc have ever been sent or handed over to EV Electra.

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You can never copy “the real thing”, because you lose all the tradition, heart and soul rooted in Trollhättan since the 1940´s. The Saab´s heritage is not just a picture, it is the entirety of how it has been developed, tested and built – and all true SAAB/NEVS fans know that that´s what makes her the real Emily GT. Therefore, we do not put any energy into what is circulating on EV Electra’s website and social media.

Nina Selande behind the wheel of one of the NEVS Emily GT prototypes
Nina Selande behind the wheel of one of the NEVS Emily GT prototypes

Her statement made it clear that NEVS’s Emily GT is a unique product rooted in the decades-long tradition of Saab engineering, developed with precision and care in Trollhättan, Sweden. “You can never copy ‘the real thing’, because you lose all the tradition, heart, and soul rooted in Trollhättan since the 1940s,” she remarked, reflecting the deep connection that the brand and its engineers feel to their Swedish heritage.

Selander also stressed that NEVS remains focused on the future, implying that EV Electra’s Gaza GT— even if it reaches the market— will be a hollow imitation, lacking the substance that comes with decades of automotive expertise.

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The Future of the Emily GT: What’s Next for NEVS?

With the split from EV Electra behind them, NEVS is now in full control of the Emily GT’s future. While specific details about the car’s production timeline remain scarce, the company has reaffirmed its commitment to bringing the Emily GT to market. This move signifies NEVS’s determination to maintain its independence, preserving the legacy of Saab while pushing the boundaries of electric vehicle technology.

NEVS CEO Nina Selander is optimistic about finding new buyers for the Emily GT project. The innovative electric vehicle continues to attract growing interest from the automotive industry.

The Emily GT project represents more than just a car— it’s a symbol of NEVS’s resilience and ambition. The company has weathered its fair share of challenges, but with the Emily GT, NEVS is positioning itself to be a major player in the rapidly evolving EV landscape. Fans and industry insiders alike are eagerly awaiting the next steps, curious to see how NEVS will continue to innovate and contribute to the future of sustainable transportation.

EV Electra’s Reputation at Stake: The Fallout from the Gaza GT

The Gaza GT announcement has raised serious questions about EV Electra’s integrity and business practices. By using images of the Emily GT and repurposing them as promotional material for their own vehicle, EV Electra risks damaging its reputation in the automotive industry. Without the backing of NEVS’s technical expertise or access to the original prototype’s technology, it’s unclear how EV Electra plans to deliver on its promises of a 700-kilometer range and a sub-$50,000 price tag.

Additionally, consumers are likely to question whether the Gaza GT will meet safety and performance standards, given that EV Electra lacks the necessary resources and data to bring such a vehicle to market. If the Gaza GT turns out to be nothing more than a visual imitation of the Emily GT, EV Electra could face significant backlash, both from potential buyers and industry regulators.

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Saab’s Legacy Lives On: Why NEVS Matters

At its core, the story of NEVS and the Emily GT is about more than just a business dispute; it’s about preserving a legacy. Saab has long been celebrated for its commitment to innovation, safety, and engineering excellence, values that NEVS continues to uphold. The Emily GT is a reflection of these principles, designed not just to compete in the EV market but to honor the spirit of Saab.

While EV Electra may try to capitalize on the aesthetic appeal of the Emily GT, it’s clear that they can’t replicate the decades of expertise and passion that NEVS and Saab have poured into their vehicles. For Saab and NEVS enthusiasts, the Emily GT represents the future— one that remains firmly in the hands of those who truly understand what makes a Saab special.

Conclusion

The unfolding drama between NEVS and EV Electra highlights the importance of authenticity in the automotive industry. As NEVS moves forward with the Emily GT, the company is poised to continue Saab’s tradition of innovation and excellence. Meanwhile, EV Electra’s questionable tactics serve as a cautionary tale, reminding us that no image or copy can replace the heart and soul of a true Saab.

Goran Aničić
the authorGoran Aničić
For over 15 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

3 Comments

  • So far the only car they have built is a kit car.
    There is no other physical car, except the car they stole in Norway.
    In December 2023, the first Emily car would be ready in June 2024.
    They say they bought a car factory in Italy, but don’t say which factory it is.
    Now they say Gaza GT will be ready by the end of this month!!!???
    Does anyone believe this?

  • Well, as we all know that EV Electra’s Owner, Mr. Jihad is a supporter of the error organization Hamas.
    When you are a terrorist, you consider yourself free to anything, including counterfeiting.

  • They are not an automotive company, they just promote terorrists with a canadian LLC. The other car on their website (not sure where they stole that from) is called Quds (as some contested Israel/Palestine territories and a handfull of terrorist organisations).

    The fun part is that they still pretend to also be based in Sweeden. There is an adress listed on their website in Trollhätan.

    And they even hired a guy named Ralph Saab :))))

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