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The 1000-Euro Classic Challenge: Can a Saab 9-3 Outsmart Vintage Rivals with Candy and Charm?

The Saab 9-3’s Sweet Trick: Winning Votes with Candy and Charm at Auto Bild's Classic Car Show

The red Saab 9-3 stands its ground at the Auto Bild Klassik challenge, vying for attention among vintage favorites at Worpswede’s old-timer meet.The red Saab 9-3 stands its ground at the Auto Bild Klassik challenge, vying for attention among vintage favorites at Worpswede’s old-timer meet.

A Classic Face-Off: Affordable Icons of the Past

In the heart of Worpswede, at the picturesque Hammehafen old-timer meet, the team at Auto Bild Klassik staged an intriguing automotive contest. The rules? Simple. Each car had to be a sub-1000-euro classic—a true embodiment of budget-friendly nostalgia. Four cars stood ready for judgment: a Volvo 66, Citroën AX, Audi 80, and a Saab 9-3. This wasn’t just a mechanical comparison, but a battle of sentiment, aesthetics, and emotional connection.

Auto Bild Klassik understands that classic car purchases are rarely rational. It’s not about horsepower figures or acceleration times. It’s about the stories these machines tell and the memories they reignite.

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The Saab 9-3: A Youngtimer Underdog

While the Volvo 66 exuded retro charm and the Citroën AX sparked 80s nostalgia, the Saab 9-3 represented the more modern end of the spectrum. With 24 years under its belt, the 9-3 remains a quintessential youngtimer—not quite a relic but undeniably poised to enter the classic category. Its design bridges the gap between the bold, boxy aesthetics of the 80s and the sleeker forms of the 2000s.

But here’s the catch: in a sea of chrome-laden oldies, could a 9-3 hold its own?

A red Saab 9-3 at the Auto Bild Klassik 1000-Euro Challenge in Worpswede, standing out among vintage competitors during the crowd voting event.
A red Saab 9-3 at the Auto Bild Klassik 1000-Euro Challenge in Worpswede, standing out among vintage competitors during the crowd voting event.

Owner Andreas May knew the odds were stacked against him. The crowd, with a preference for the overtly vintage, gravitated towards the Volvo 66. But May had a few tricks up his sleeve. Enter the irresistible combination of gummy bears and a charming canine companion. As votes were cast, May strategically offered treats to those who lingered around his Saab. A shameless yet brilliant play for affection.

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Emotional Connections Trump Practicality

The Volvo 66 ultimately clinched victory with 47 out of 75 votes. Its distinctive lines, endearing “eyes,” and DAF heritage sealed the deal for nostalgic attendees. Many recalled childhood rides or driving lessons in a similar model. The 66 became a physical manifestation of their past.

But the Saab 9-3 didn’t leave empty-handed. While not crowned the official winner, it garnered attention for being the most “modern” competitor. Several younger voters found themselves drawn to its understated design and smooth curves, emblematic of Saab’s transition era in the late 90s.

Auto Bild Klassik noted that while the 9-3 may lack the immediate retro flair of the Volvo 66, it offers a unique kind of charm. One voter humorously remarked, “It may not be as retro, but give it another 10 years, and it’ll be a star.”

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Why Saab Enthusiasts Should Take Note

For Saab enthusiasts, events like these serve as a reminder that the 9-3 is a sleeper in the classic car community. With a strong fanbase and steady parts availability, the 9-3 is not just a reliable youngtimer—it’s an appreciating asset.

As prices for older Saab 900s continue to climb, the 9-3 stands out as an affordable entry point for those wanting to embrace the brand’s legacy. Its balance of driving pleasure, design elegance, and Scandinavian engineering makes it a compelling choice for both collectors and weekend drivers.

The Verdict: Nostalgia Wins the Day

The Hammehafen meet was more than just a vote; it was a celebration of automotive diversity. Whether your heart beats for the quirky Citroën AX, the indestructible Audi 80, or the vintage Volvo 66, one thing is clear—passion fuels the classic car world.

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And for those of us rooting for the underdog, the Saab 9-3 proved that sometimes, all it takes is a bag of gummy bears and a wagging tail to make an impact.

Goran Aničić
the authorGoran Aničić
For over 15 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

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