SAAB News

A Celebration of Saab: Highlights from the 2024 Saab Festival

Discover the passion, innovation, and international spirit at this year's Saab Festival in Trollhättan, Sweden.

A unique Saab 9-5, converted to rear-wheel drive by Jonas Kakarikas, showcased at the 2024 Saab Festival. This modification, captured by Marko Nikitović, highlights the innovative spirit of Saab enthusiasts.A unique Saab 9-5, converted to rear-wheel drive by Jonas Kakarikas, showcased at the 2024 Saab Festival. This modification, captured by Marko Nikitović, highlights the innovative spirit of Saab enthusiasts.

The 2024 Saab Festival, held from June 7th to June 9th in Trollhättan, Sweden, brought together enthusiasts and fans from around the globe to celebrate the iconic Saab brand. This year’s event, particularly special due to the 40th anniversary of the Saab 9000, featured a host of activities, displays, and gatherings that showcased the passion and dedication of the Saab community. Let’s dive into the highlights of this remarkable festival, enriched with video reports and local media coverage.

The Spirit of Saab: Festival Grounds Walkthrough

The heart of the Saab Festival was beautifully captured in the video “Saab Festival 2024 – Almost live walkthrough around the festival grounds,” which offers a vivid tour of the event. The video, produced by a dedicated enthusiast, provides an immersive experience for those unable to attend. It highlights the vibrant atmosphere, with thousands of Saab aficionados mingling, admiring vintage models, and sharing their love for the brand. The walkthrough showcases various stalls, car displays, and special activities, emphasizing the community’s unwavering loyalty and the festival’s unique charm.

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NEVS Sale and Open House: A Nostalgic Journey

A significant highlight was the NEVS sale and open house event, detailed in Marcus & Manuela’s Saab Channel video. The old Saab Automobile plant, now home to NEVS, was bustling with activity as attendees flocked to purchase rare Saab parts. The video captures the excitement and nostalgia as visitors explored the historic location, reminiscing about Saab’s legacy. The sale offered a rare opportunity to acquire unique parts, sparking a sense of urgency and enthusiasm among the crowd. This segment of the festival was a poignant reminder of Saab’s enduring impact on its community.

Saab Car Museum Festival: Celebrating the 40th Anniversary of the Saab 9000

Marika Szabó’s video report from the Saab Car Museum Festival highlighted the celebration of the Saab 9000’s 40th anniversary. The museum, a treasure trove of Saab history, featured an extensive collection of models, memorabilia, and historical artifacts. The video offers a detailed look at the exhibits, with special focus on the Saab 9000, its innovations, and its significance in automotive history. Enthusiasts shared their personal stories and connections to the brand, underscoring the emotional bond between Saab and its fans.

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Saab Enthusiasts Unite: Stories from the Festival

The local media coverage, including reports from the Ttela daily and Carup magazine, provided a rich tapestry of stories and experiences from the festival. One particularly touching story was of Ulf Nordeke, who tattooed the Saab logo on his arm, symbolizing his lifelong commitment to the brand. Another notable mention was of Vit Cvhounek from the Czech Republic, who described Saab as a “heart issue,” reflecting the deep personal connections many enthusiasts have with their cars.

The festival also saw the appearance of Peter “Poker” Wallenberg, a prominent business figure, who expressed his delight at being part of the event. His presence added a touch of prestige and highlighted the broad appeal of Saab, cutting across different segments of society.

A Melting Pot of Cultures: International Attendance

The Saab Festival attracted visitors from across the globe, with attendees from neighboring Nordic countries, Belgium, Germany, and even as far as the Netherlands. Enthusiasts traveled great distances to be part of this celebration, demonstrating the universal appeal and dedicated following of the Saab brand.

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One of the standout stories from the festival was captured by a Serbian Saab fan who documented the presence of a remarkable Saab 9-3 with license plates from Vršac, Serbia. This passionate fan drove nearly 2,500 kilometers one way to attend the event, showcasing the lengths to which Saab enthusiasts will go to celebrate their beloved cars.

 The image of the sleek black Saab 9-3 from Vršac, proudly bearing its Serbian license plates, highlights the dedication and international spirit that Saab inspires.
The image of the sleek black Saab 9-3 from Vršac, proudly bearing its Serbian license plates, highlights the dedication and international spirit that Saab inspires. (Photo by Marko Nikitović)

The Carup magazine report highlighted the chaos and excitement at the NEVS parts sale, where people queued for hours to get their hands on rare Saab items. Michiel van Tongeren from the Netherlands shared his journey, emphasizing the sentimental value of Saab in his family. These international stories underscored the shared passion that transcends borders, bringing together a diverse community united by their love for Saab.

This convergence of cultures and nationalities at the Saab Festival highlighted the brand’s widespread impact and the deep connections it has fostered among its fans. The festival served as a melting pot of experiences and stories, creating an environment where Saab enthusiasts from different backgrounds could come together to celebrate their shared passion.

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Embracing the Legacy: Moving Forward with Saab

The NEVS CEO, Nina Selander, was moved to tears as she observed the massive turnout and the palpable excitement at the parts sale. Her reflections on the importance of preserving Saab’s legacy resonated deeply with the community.

She emphasized the significance of passing on unique parts to dedicated owners who would cherish and maintain the brand’s heritage. This sentiment echoed throughout the festival, reinforcing the collective effort to keep Saab’s spirit alive.

Video Highlights: Capturing the Essence of the Festival

In addition to the main walkthrough video, three other video reports provided comprehensive coverage of the festival:

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Marcus & Manuela’s Saab Channel – Their video “NEVS sale and open house during the Saab Festival (Friday)” captures the bustling activity and nostalgic atmosphere at the NEVS facility, highlighting the community’s dedication to preserving Saab’s history.

Marika Szabó – Her video “Saab Car Museum Festival 2024” offers an in-depth look at the museum exhibits and the celebration of the Saab 9000’s anniversary, featuring interviews with enthusiasts and insights into Saab’s innovative past.

Nicholas Kimthi – His video “Saab Festival 2024” provides a broad overview of the festival, showcasing various events, car displays, and the vibrant community spirit that defines the Saab.

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A Testament to Saab’s Enduring Legacy

The 2024 Saab Festival was a testament to the enduring legacy of Saab and its passionate community. Through video reports, media coverage, and personal stories, the festival highlighted the unique bond between Saab and its enthusiasts.

The event not only celebrated the brand’s rich history but also reinforced the collective effort to preserve and cherish Saab’s legacy for future generations. As the festival came to a close, the shared experiences and memories created a lasting impact, ensuring that Saab’s spirit will continue to thrive.

The combination of local reports, video highlights, and personal stories provided a comprehensive and engaging narrative of the Saab Festival 2024. This year’s event, marked by the 40th anniversary of the Saab 9000, will be remembered as a celebration of automotive innovation, community spirit, and unwavering dedication to a beloved brand.

Goran Aničić
the authorGoran Aničić
For over 15 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

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