SAAB Advertising

Griffin Up!

This is David Blumberg‘s  Song, “Griffin’ Up!“, once dedicated to supporting the Saab Automobile.

David Blumberg – putting together a video to show the car world what it will lose if Saab goes, complete with self-penned song as a soundtrack. He has gone so far as to create an original song, Griffin Up! and he’s created a video montage using both current and historical footage of the brand to show why he feels the brand is worth saving. Even if you’re not a fan of the brand (or the soundtrack), the video footage provides a good reminder of what Saab has added to the global automotive discourse, and it’s worth taking for a spin if only to see footage of the sublime Aero X concept or the official Saab stunt driving team or a rally-prepped 9-3 Viggen tearing up Pikes Peak.

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Goran Aničić
the authorGoran Aničić
For over 15 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

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