This morning, here come some good news from Trollhattan. Known Saab blogger – author of the Saabblog.net, Michèl Annink will be joining Nevs in a newly created position as Senior Director Mobility Services and Customer Journeys.
The position will lead the development and management of both an innovative portfolio of sustainable mobility products and services as well as all customer channels. All with the focus on delighting every Nevs customer and turn them into “customers for life”.
“I am really excited that Michèl will be joining our team. He deeply shares our values and focus on innovation, and brings the experience and passion to help us develop a new business area that will truly set us apart in the market. The car is turning into a platform, allowing additional products and services to be added and integrated. This opens up completely new opportunities in sales and customer dialogue via digital channels. Nevs Mobility Services also has an important role in addressing the needs of customers like Panda New Energy who recently signed an agreement with Nevs for 250,000 electric vehicles which will be used for car sharing solutions in China”, said Jonas Hernqvist, Nevs’ Vice President Sales & Marketing.
Michèl Annink – new Senior Director Mobility Services and Customer Journeys in NEVS
“I am profoundly honored to join Nevs on their journey of shaping mobility for a more sustainable future. I’m impressed with the talent base it has and its track record in innovation. The mobility industry today is undergoing the biggest changes since the start of the 20th century. I look forward to contributing to capitalizing on this enormous need and opportunity”, said Michèl Annink.
Michèl Annink has more than 25 years of experience in senior positions in Sales, Services and Marketing with leading international technology companies including Salesforce, Microsoft and Toshiba in The Netherlands, United States of America and Sweden. Most recently, Annink served as Vice President of the Customer Success Group, EMEA North at Salesforce, helping customers transform their companies, including a shift to cloud, mobile and subscription services.
For over 15 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.
