SAAB Clubs

New Saab Owners Club of Great Britain Logo

Saab Owners Club of Great Britain Ltd

After many years of admirable service the traditional Saab Owners Club of Great Britain roundel is to be superseded with an all new logo.

However, do not worry, the SOC roundel that many of us all know and love and instantly recognise as the Saab Owners Club identity will not disappear, it will simply become the clubs ‘classic’ or ‘retro’ logo. The new logo is a more modern image that we hope will appeal to everyone,both classic and modern Saab owners.

The Directors instructed graphic designer, Steve Riley to come up with four design options. All were excellent but there was a clear winner with this logo which received a unanimous vote from all Directors; we think Steve did an excellent job.

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SOC of GB

Many of you will instantly recognise that the new logo is of a 99 Turbo’s boost gauge. We think it looks great and not only gives the Clubs identity a fresh new look but being a very clean and simple design it will lend itself very well to print, design and the Club’s merchandising.

Goran Aničić
the authorGoran Aničić
For over 15 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

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