Search Results for: Saab Design

In 1997, Saab embarked on a transformative journey to reinvent its iconic 900 model. This journey led to the birth of the Saab 9-3, a vehicle that marked a significant departure from Saab’s traditional hatchback design. The development process was an ambitious endeavor, beginning with early sketches that envisioned a coupe-like profile and culminating in the decision to introduce a more conventional four-door sedan. This decision reflected evolving market preferences and the desire to position the 9-3 as a dynamic and sporty model. Under the guidance of Chief Designer Aamer Mahmud and the influence of three distinct design themes, the Saab 9-3 emerged as a testament to innovative design and strategic vision. Discover how the Saab 9-3’s journey from concept to reality reshaped the brand’s legacy and set new standards in the automotive industry.

Ex-SAAB chief designer Michael Mauer to become Head of VW Group Design Just over a month ago VW has left Walter de Silva. Volkswagen has announced 53-year old Michael Mauer will be put...

Simplification is somethign everyone could use a little more of these days. All industrial products are the result of a design process, but the nature of this process can take many...

"Beyond the Aircraft Heritage" was Design Project of The Umea Institute of Design  in collaboration with SAAB Automobile. Students finished that project where they were tasked with designing a Saab concept...

Mikael Lugnegård is a Industrial/Concept designer from Sweden. He work with concept development, industrial design and workshops, and he believe in the power of design — that it truely has the capacity to...

EERO? RAGER? TYSON? Which one do you prefer? You can like your favourite! A-Zperformance design team is working hard on a Saab 9-3 SS bodykit. The design of the front bumper has been...

And yes, Saab Bóreas is another design proposal for a future Saab model. This one is a compact sports coupe named Bóreas after the god of the north wind and bringer...

Hussein Al-Attar is a Conceptual Artist based in Pforzheim, Germany, now the BMW designer. His field of expertise is in Industrial and Automotive Design. To stay up to date and...

Targeted promotional opportunities for premium brands often makes for some strange bedfellows, and resulted 2007 in premium aerospace and automotive brand Saab releasing ‘The Little White Purse.’ Created by Fashion...

Last year Gray Design is back with another interesting Saab render, this time of the 2013 Saab 9-3 that never was (Saab 93 Mark III). After showing us the Xhibitionist yacht and...