Saab History

How the Saab 9-3 Was Born: A Journey from Design to Reality

Behind the Design: The Story of the Saab 9-3’s Reinvention

saab 9-3 Theme P Progressive full size clay model in progresssaab 9-3 Theme P Progressive full size clay model in progress

1997 Saab 900 received a facelift and renaming complementary to its new larger sibling: it would now be called the Saab 9-3. SAAB same year began the development of a completely new model Saab 9-3, new mid-size D-Sector model.

Hatchback or four-door sedan, that was the question. Although hatchbacks have traditionally been very popular, and Saab has traditionally been known for hatch models, that trend seems to be waning, with buyers increasingly preferring lifestyle wagons for practicality and sedans for image.

Initial sketches from 1997explored a coupe-like profile with long wheelbase
How it all began … Initial sketches from 1997explored a coupe-like profile with long wheelbase

Development and design process started in early 1997(!) and included a number of scale models, including hatchback proposals.

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However, In mid 1997 the decision was taken to have a sedan format for the new 9-3 to allow room for a full line-up of future 9-3 derivatives and to reflect the car’s positioning. The new model, marketed as a Sport Sedan, dropped Saab’s iconic hatchback in favour of a more conventional four-door approach.



Aamer Mahmud, Chief Designer Saab 9-3
Aamer Mahmud, Chief Designer Saab 9-3

Aamer Mahmud, Chief Designer of the Saab 9-3 said at the time “The car’s shape is intended to reflect its essential character, which is dynamic and sporty. It also avoids any ‘faddish’ styling, which is not the Saab way and dates very quickly”.

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First 1:1 Saab 9-3 clay model - December 1997
First 1:1 Saab 9-3 clay model – December 1997

From summer 1997 three 1:1 clay model themes were explored, and model shared a co-developed GM’s Epsilon 1 platform. Compared to its predecessor, the new car is 55mm wider and benefits from a big increase in wheelbase – a full 71mm longer at 2675mm.

The rear profile is the most changed aspect compared to the Saab 9-3 OG, with the long concave tail and the typical slab-sided rear fender being replaced with a short high deck, a conventional bootlid and a more sporty shoulder line.

Finished Theme P 'Progressive' 1:1 model 1998, looks like Opel Vectra
Finished Theme P ‘Progressive’ 1:1 model 1998, looks like Opel Vectra

Some typical SAAB cues remain: the strongly rounded front plan shape; the high beltline; the rounded windscreen header profile; the delta wing front grille and, of course, those prominent oval-shaped door handles.

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Theme Q 'Radical' proposal 1998 for Saab 9-3
Theme Q ‘Radical’ proposal 1998 for Saab 9-3

Three 1:1 clay model themes were explored for exterior: Theme MTheme L and  Theme O.  Theme M design, with its horizontal and vertical vents and high-up audio controls, was well-accepted and now became the mainstream design direction, under the guidance of Guy Whitla.



Theme M 'Evolutionary' full-size dinoc clay 1998
New Saab 9-3 Theme M ‘Evolutionary’ full-size dinoc clay 1998

The interior of the new 9-3 is larger in a number of key dimensions than that of its predecessor.  The Saab 9-3 body is a conventional steel monocoque but uses an aluminium hood panel and extensive use of aluminium parts in the SAAB-developed suspension. The final design boasts an impressive drag coefficient of 0.28, providing good high speed stability, optimised fuel consumption and low wind noise…

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Final Saab 9-3 Design Approval Model - November 1998
Final Saab 9-3 Design Approval Model – November 1998

New Saab 9-3 was launched in January 2002, at the North American International Auto Show for the 2003MY. Originally, the 9-3 was due to début with the Opel Vectra in October 2001, at the Frankfurt Motor Show, but in July 2001, it was announced that delays had forced General Motors to postpone the introduction. Both cars were eventually introduced in March 2002, at the Geneva Motor Show.

New Saab 9-3 2002
New Saab 9-3 2002

Goran Aničić
the authorGoran Aničić
For over 15 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

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