Saab Convertible Weather Map

Here’s a great advertising campaign from 2010 for Saab cars in Spain by Mccann Erickson (Madrid).

With the advent of Spring, Saab has asked the agency McCann a small-format print campaign to create awareness of the soft-top (Convertible) models in Saab 9-3 range.

But, guys from creative agency Mccann came to the brilliant idea. They contacted the largest national daily paper to propose someting little different: a slight modification of the design of their “Weather” section.

Continue reading after the ad

Lovable and effective result you can see below:

Saab Weather Map — Saab 9-3 Convertible Weather – Open Top / Closed Top

Tags:McCann Erickson SAAB 9-3 Saab 9-3 Convertible Saab Convertible Saab Spain

Goran AničićMay 30, 2016

the authorGoran Aničić

For over 15 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.