SAAB Advertising

Saab 9-5 SportWagon Ad from 2002

This TV Commercial titled “What are you doing” is from 2002. for the then restyled Saab 9-5 SportWagon.

The new Saab 9-5 was introduced for 1998 in most countries and 1999 in the U.S.A. For 2002 it was refreshed. The most identifiable change being the chrome-surrounded cutouts replacing the chrome grille.

There were also a host of other changes — a 5-speed automatic, engine changes, fixes to the sludge problems that plagued the earlier models. Trim levels were shuffled, too.

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Goran Aničić
the authorGoran Aničić
For over 15 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

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