SAAB 900 and “Witches Hats”

Saab 900 TV commercial from 1993

This is another TV commercial for SAAB 900 from Magnum Opus Melbourne Advertising agency, from 1993.

The main creative behind these commercials was Robert Imhoff. In the late 1970ʼs Robert was approached by agencies and/or their clients to light TV commnercial productions in a similar manner to his stills.

During the boom-period of the 1980ʼs & 1990ʼs Robert was fortunate to secure major high-end productions. When he first started his own production company he quickly decided not to be a director/camera operator, limiting his camera operation to selected projects.

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This commercial, at the time a new model, Saab 900 was taken at airport, precise at the main runway, Avalon Airport in Victoria (near Melbourne).

Instead make a slalom between the “witches hats”, the Saab 900 passes through them…

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Tags:Saab 900 Saab Ads Saab Australia Witches Hats

Goran AničićAugust 25, 2016

the authorGoran Aničić

For over 15 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.