SAAB Advertising

Saab Commercial by Saab enthusiasts

and his team are independent filmmakers, and They belong to the Sandpoint Filmmakers Network – independent filmmaking community. If you have an interest in making films – or even if you just want to practice using the video features of your DSLR camera – you are welcome to join their network.

Arics interest in photography goes back to childhood when he received a Canon FTB and 50mm lens. Eventually photography brought him to capturing moving images which has fueled his love for crafting cinematic stories ever since. He hasan affinity for vintage lenses because of the more film-like look they provide and love to use them when appropriate. That’s exactly what he used to make a great short Saab film.

This is 1989 Saab 900 SPG Turbo Commercial done by Saab enthusiasts as a test of the Panasonic GH5 using HLG 6K with 2X anamorphic lens:

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Very nicely done. Love the attention to detail and production design.

Music, sound, light, atmosphere… it’s all in its place. Love everything about it. But SAAB’s best ads always cam int he form of videos. Saab has always made great commercials that are usually either funny or impressive, but always entertaining, attractive, with powerful, meaningful, inspirational messages.

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Goran Aničić
the authorGoran Aničić
For over 15 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

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