SAAB

SAAB in new Advertising campaign for Heineken in Athens!

The “City Ride” new Advertising campaign for Heineken campaign created by the agency Mind Works, is out and Saabs 9-3 are all over Athens!

As part of the global campaign «Cities of the World», the new original energy of Heineken, entitled «City Ride», invites passers to discover unique, unknown destinations and exciting experiences in Athens with the Daily Secret. Destination … unknown. Would you dare? 

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Five SAAB taxis driving to the unknown location. Saab 9-3 was chosen because it is completely different and distinctive!

The City Ride will lead to an unknown destination in Athens to enjoy a unique Saab-Heineken experience.

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Goran Aničić
the authorGoran Aničić
For over 15 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

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