Finnish chemistry professor Jyri-Pekka Mikkola develops “revolutionary” biofuel with higher octane than Gasoline or diesel, and he tried this new fuel in the Saab 900 that he inherited from his father. Gasoline, diesel and aviation fuel completely without pollution could...
Swiss dreamer Frank M. Rinderknecht has many wild ideas for the car industry’s future, as demonstrated by the wacky and unusual concept cars developed by his company, Rinspeed. One of his ideas was Saab 9-5 BioPower Concept by Rinspeed. Why...
2007 Saab company has performed a very good and effective international promotional campaign for the eco-friendly BioPower, featuring a powerful combination of cinematography and soundtrack from Swedish group "Oh Laura". Music was written especially for this campaign, capturing the fragility and softness of...
Back in 2007, the company SAAB hired the world's renowned tenor Plácido Domingo in promotion and to support driving solutions based on bioethanol, one of the world’s most exciting and effective 'green fuels'. Placido Domingo, with the help of the Environmental Ministry of...
