Pro Golfer Johnson Wagner (78th FEDEXCUP RANK) used to sleep in his 1987 Saab 900 for the opportunity to play Bethpage’s Black Course. The "small car" - SAAB 900 wasn’t exactly a comfortable fit for his 6-foot-3 frame, but the sacrifice was worthwhile. Johnson...
Interesting Saab story happened in 2010 when 20 year old Matthew Diulio rolled his Saab 9-3 into a sand trap on a golf course, then reported it "stolen". Well, conveniently enough, not long after this car was found, Matthew F. Diulio...
Golf seems to be one of the main sponsorship opportunities for luxury brands, and especially automakers, to connect with affluent consumers. Sponsorships are a good opportunity for luxury marketers to align with an audience of affluent consumers who have the same...
