The unforgettable showdown between Saab's guerrilla marketing and Mercedes-Benz's towering ad at NAIAS. A tale of strategy, creativity, and the relentless pursuit of visibility in the automotive world.
Imagine the scene - you drive your favorite classic Saab 900 through a beautiful forest landscape, with a senic view, and your Saab stops at one point. At that moment, you need the "little help of a friend" ... and...
Ex-SAAB chief designer Michael Mauer to become Head of VW Group Design Just over a month ago VW has left Walter de Silva. Volkswagen has announced 53-year old Michael Mauer will be put in charge of Group Design. He studied design from 1982 to...
