Lifestyle branding is a buzzword that many corporations use. A corporation defines itself as a lifestyle brand because its products promote a certain lifestyle; however, lifestyle branding is more than just promoting a lifestyle. Lifestyle branding can be defined as a product or service that provides consumers with...
As we have already written here, in Nevs-Saab Factory has no production of new cars, but tests continue, and Saab parts production goes smoothly. Today's image and video, published on official Saab Instagram account, shows production of Saab Spare parts. A video posted...
Back in 2000, Saab has presented an special edition of Saab 9-5 at Chicago Auto Show - Saab 9-5 Gary Fisher Edition. Visually this special edition 9-5 Gary Fisher has unique bumpers, side skirts, 17-inch wheels, a leather-wrapped steering wheel, and a standard...
Wired magazine that reports on how emerging technologies affect culture, the economy and politics, published today known interesting story about Saab Drive-by-Wire concept from 1992. Of course, for them too, Saab was always quirky in a cool way. The test car SAAB...
This is a real rarity, Brand New 2011 Saab 9-5 NG for Sale in New London, CT, USA. Brand New Automatic Saab 9-5 available for sale with 40% off original MSRP - $27,699!...
One of rarer advertisement for Saab 9-2x, characteristic only for USA market, in relation to its ability to drive all four wheels. In this advertisement Saab 9-2x has so good Grip, that is simply glued to the road: https://www.youtube.com/watch?v=vwSnvhBjNe4...
The newspaper Hooniverse dedicated to the world of two wheels published an article definitely worth noting that we are sure will intrigue Saab enthusiasts who love motorcycles. There have been lots of bizarre accounts of bike engines swapped in cars, and...
So out of all the cars they test all year round, which models are the ones that Autocar staffers are willing to spend their own money on? The results are varied, ranging from a 1990 Volkswagen T3 Synchro, through a 1974...
Тhe nехt major change for Saab came in September 1966 when (advertised as аn 'additional model' but that was only а marketing ruse to help clear stocks оf the old two-stroke cars) The four-stroke-engined Saab V4 took over from the Saab 96. Internally, incidentally, the V4 was...
Swedish truck maker Volvo Group said Monday it had completed the acquisition of 45 percent of a subsidiary to Chinese motor giant Dongfeng for $893 million (741 million euros). Announced in January 2013, and now confirmed by Beijing, the deal...
