Saab’s Greatest Missed Opportunity: How the Promised 9-1 Became the Forgotten 9-2X
In 2003, Saab enthusiasts hoped for a true hot hatch with the 9-1, but by 2005, they got the rebadged 9-2X instead. A look at what went wrong, how the market reacted, and why it remains a missed opportunity in Saab’s history