The Biopower Beast
At the beginning of 2006, interesting news appeared in the media, and than it was a little less than "news" that Saab will be using the 9-5 Biopower model as a concept at the Detroit Motor Show that year. However,...
At the beginning of 2006, interesting news appeared in the media, and than it was a little less than "news" that Saab will be using the 9-5 Biopower model as a concept at the Detroit Motor Show that year. However,...
Marketing has taken on many forms throughout its rich history. The "eccentricities" of Saabs were emphasized rather than masked, in the slew of print, and later, video, advertising campaigns that were mounted in the U.S. market, where the odd-looking Saab first...
Back in 2007, the company SAAB hired the world's renowned tenor Plácido Domingo in promotion and to support driving solutions based on bioethanol, one of the world’s most exciting and effective 'green fuels'. Placido Domingo, with the help of the Environmental Ministry of...