Tag Archives: Saab 99

A timeless beauty: Graham Turner presents the meticulously restored Saab 99 Turbo, DWB 710V, a rare gem with an exceptional history and remarkable performance capabilities
SAAB Reviews

Discover the Timeless Legacy of the Saab 99 Turbo: Graham Turner’s Remarkable Offering

Introducing the Saab 99 Turbo (DWB 710V), a meticulously restored classic car that embodies automotive excellence. With its unique history, powerful performance, and timeless design, this iconic gem captures the hearts of enthusiasts. Discover the exceptional features, meticulous maintenance, and stunning restoration that make this Saab 99 Turbo a true collector's treasure. Step into luxury and experience the thrill of driving a piece of automotive history.

During the summer of 1971, the Saab 99's bumper was presented in prime time on Swedish state television. The commercial showed a Saab 99 repeatedly crashing into a pole. The black bumpers with a blank strip and the decal text "Saab's bumper bumper" spring in and out with every collision. This marketing trick was a great success and caught the attention of Swedish TV viewers.
Saab History

The Fascinating History of the Bumper – From Useless to Essential

In the summer of 1971, Saab 99 made waves with its advertisement showcasing the resilience of its bumpers. The commercial featured the car repeatedly crashing into a pole, while the black bumpers with shiny trim and the text "Saabs stötfångande stötfångare" (Saab's bumper that absorbs impacts) flexed in and out with each collision. This clever marketing tactic captured the attention of Swedish TV viewers and became a hit. The advertisement not only demonstrated the bumper's ability to absorb crash energy but also highlighted its durability and resistance. Saab's innovative approach to bumper design set a new standard in automotive safety and solidified its reputation as a leader in the industry.

Saab 99 heated seats
Saab Technology

Tips for Using Heated Seats in Saab Cars

Thanks to the fact that the development and production of Saab cars were located in the cold northern parts of World (Trollhattan, Sweden), Saab engineers contributed to the automotive world with numerous innovations, and thanks to the "Swedish winters" we...

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