Here's a very nice, very positive Saab TV commercials from 1999, for Australian market. All the best copywriters commissioned to write smart adverts that deliver on their promises, know that if they don't get this part right, little else in the advertisement...
Over the past decade the New York agency Lowe New York have made a large numbers of successful marketing campaigns for Saab cars. One of the interesting Lowe campaign was led by Simon Bowden - and the name of the campaign was...
"Snap your fingers..."says the song by Mauro Scocco from the video. Old Promo (Very 80s) film for Saab 900 Convertible, Although the title has the word "ordinary" - this is a very unordinary advertisement for Saab with Mr. Johnson in the lead role....
Advertising Agency Digitas from Bostons created 2007 this superb Saab Welcome Kit. Idea was, Send new Saab owners a gift and useful information about their new car. Solution - The most exciting part of buying a new car is when the dealer hands over...
