Tag Archives: Saab brand

The Saab Brand Book was more than a marketing playbook—it was a philosophical blueprint guiding every aspect of the company, from design and engineering to customer experience. It defined Saab as an alternative premium brand, one that catered to independent thinkers who valued authenticity over status symbols. Saab wasn’t merely building cars; it was crafting statements of individuality. Progressive design, driver-focused performance, and emotional functionality weren’t just product features; they were the foundation of a brand that dared to be different.

Louis Raban-Ledger, a UK-based graphic designer, has crafted a stunning tribute to Saab automobiles through a self-published book that dives deep into his personal and family connection with the brand. This meticulously designed publication not only explores his own memories but also features insights from the Reddit Saab community.

Saab’s venture into the U.S. market was a bold experiment in blending innovation with individuality. Yet, as Kyle Francis—a seasoned automotive journalist and proud Saab 9-3 owner—analyzes in his recent CarBuzz article, the brand’s unique approach faced insurmountable challenges. From marketing missteps to the compromises of the GM era, Saab’s journey offers a fascinating study of ambition clashing with market realities. In this article, we reflect on Francis’s insights, adding our own perspective from years of Saab coverage.

A Saab enthusiast reflects on Andrew Frankel's insightful article, highlighting the unique character of Saab, its innovative legacy, memorable moments, and the lasting impact of the brand in the automotive world.

Saab's journey from automotive icon to defense leader. Explore insights from Business Insider Polska on Saab's decision to focus on defense endeavors instead of reviving its automotive legacy. Read more about Saab's strategic shift and its enduring legacy in the modern world.

In the ever-evolving world of automobiles, a select few car brands leave an indelible mark, not just on dedicated enthusiasts but on drivers around the globe. Among these iconic brands, Saab stands out as the most missed discontinued car manufacturer,...

After the just concluded Saab Car Museum 2022 festival held last weekend in Trollhattan, it is simply an amazing fact that no one thought of reviving this car brand. This is exactly the dilemma that the journalist of the Swedish...

At Svend Wind Automobiles in Højer (South Denmark), they have many special SAAB cars standing around - thanks to a lifelong fascination with the otherwise extinct brand, Saab. As we have already written on several occasions on this blog, the...

This project "SAAB NEW RANGE STRATEGY" is the result of four months of work of the French team of students, realised at Institut Supérieur de Design Valenciennes. The project dates from 2013 and was presented in early 2014. The philosophy was...

Earlier, the NEVS company announced that "negotiations about the use of SAAB brand are ongoing". However, according to the latest news, the negotiations were not successful. The electric 9-3 sedans circulating in the news recently will not be Saabs. They'll look like...