NEVS Cars

Ulrika Hultgren – New Senior Director Corporate Communication at NEVS

Ulrika Hultgren – new Senior Director Corporate Communication at NEVSUlrika Hultgren – new Senior Director Corporate Communication at NEVS

Ulrika Hultgren is already well known to many at NEVS; she previously worked in the Communications department as Press Relations Manager for some time but left the company for a similar role at Specsavers in 2017.

20 years of communication experience

She has worked with internal and external communications for around 20 years and has experience in working with communications from a national, Nordic and global perspective. She has worked in several industries such as, pharmaceuticals, logistics, manufacturing and retail, for companies including AstraZeneca, SKF, Tamro and Canal Digital. She comes to us from a Press/PR Manager position at property company Castellum.

Communications should support the business in the best possible way

Ulrika, who lives in Billdal outside Gothenburg, is 48 years old, has two teenage daughters,
a husband, a dog and a cat. “I’m very happy to have this opportunity to come back to NEVS. So much has happened at the company since I left and I really look forward to developing work with internal and external communications together with the rest of the Communications team. The aim is that communications should support the business in the best possible way. And of course, it will also be great to meet and work with my colleagues, both old and new.

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“We welcome Ulrika to NEVS. We know her from previously and know that she has all the attributes required to drive work with communications forward at NEVS,” comments COO Morgan Fransson, to whom Ulrika will report.

We wish her a lot of success in her new job, and that she brings us a lot of good news from Trollhattan.

Goran Aničić
the authorGoran Aničić
For over 15 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

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